If your marketing has lost its luster and response rates have fallen flat, try wooing audiences back with a targeted pURL campaign.
Online Street Address
URL stands for Uniform Resource Locator, which is most easily thought of as the “street address” for information on the internet for websites and links. For example, http://www.tconpoint.com/transaction-coordinator is the URL for this integrated real estate marketing blog.
“P” is for Personal
A pURL is a web page or site that has been personalized to a singular individual, using demographic or other “variable” data you’ve collected (or purchased) about them. Variable data can include age, education level, income, family size, or similar information.
pURL marketing combines data-driven direct mail with targeted electronic mail. Messages drive recipients to a personalized “landing” page that’s been painstakingly designed to “convert” visitors by eliciting a specific action, such as clicking, buying or downloading something, or filling out a form.
Why pURLs Shine
Marketers who use pURLs often swear by them, because of benefits that can include:
The Wisdom of pURLs
Follow these time-tested guidelines for ensuring pURL marketing success:
With the aid of an experienced list management and personalization partner, pURLs can provide meaningful, long-lasting, one-to-one connections.