Video in email — including the embedding of streaming content inside email body text — has transcended previous technical obstacles, and is now ready for marketing prime time, according to video experts at ReelSEO.com.
Our previous post covers the benefits and business case for small-business video marketing, so we won’t rehash it here. But we will summarize why ReelSEO believes now — more than ever — video email deserves closer consideration:
Video email creates the same sense of engagement and excitement as on a website or landing page, while requiring just one click to deliver a brief but highly engaging presentation of:
Remember that video email is a branded communication medium. So messaging and presentation must be appropriate and relevant to your audience. The email should also: add value to the viewing experience; help achieve campaign goals; align with brand voice and image; and follow best practices for production and deliverability.
First Sip the Soup
Before diving into video email, invest a little time in learning about different formats, so that when you and your marketing services provider or team convene, you won’t glaze over when alphabet-soup terms like HTML5, .GIF, .PNG come up.
Video email is here to stay, and it may just be the difference needed to push your marketing to a whole new level.
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