DIRECT MARKETING, EMAIL MARKETING, MARKETING STRATEGY
Even in our digital age, direct mail and email play important roles in an integrated marketing campaign. Direct mail is a perfect partner to email communications; it conveys a quick message that either prepares a recipient for an email to come, or reminds them of an email they’ve recently received.
Using both can be more effective than using one alone, because emails are easily ignored— and just as easily deleted. Use them together and watch your responses soar! Here are eight tips for making the most of your direct mail:
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