CONTENT MARKETING, MARKETING STRATEGY, WEBSITES
“Color provokes a psychic vibration. It hides a power, still unknown but real, which acts on every part of the human body.” — Russian painter and art theorist, Wassily Kandinsky
In a previous post we (dutifully) acknowledged that on the web, content (actually, good, relevant content) is king, and wondered aloud if his highness could spare some love for another key element of the user experience, color.
We summarized a semantic color meaning-and-context framework from Usabilla founder and CEO, Paul Veugen, and promised to share, at a later date, Veugen’s top color-use best practices for maximizing web success. That date has now arrived.
Applying the Power of Color
Here’s how we’ve paraphrased Veugen’s best practices for using color on the web:
Can calculated color use really provoke ‘psychic vibrations’?
Maybe, if you’re lucky. At the very least, you’ll gain greater control over users’ emotions, behaviors and personal, online experience. And when credit cards are at the ready, isn’t that what it’s all about?
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