The 30-Day Twitter Challenge

Social Media

Maybe you’re a doubter. You don’t see the value in “tweeting” miscellaneous marketing messages out into the “Twittershpere,” never mind sharing random thoughts and what you had for lunch. Don’t worry; you’re not alone.

Scott Stratten was once like you. Today, he’s considered kind of a big deal on Twitter. But a few years ago, he was about to give up on Twitter as a networking and integrated marketing tool. He just wasn’t getting it. But before he gave up on it completely, he decided to give it one last effort. That’s when Stratten came up with his “30-Day Twitter Challenge.”

At that time, the “UnMarketing” author had about 2,000 followers. So for the next month, he ate, slept, and virtually lived on Twitter. That was enough to do the trick. By the end of it, he was “hooked.” Scott Stratten had become a true Twitter believer.

After his 30-day challenge, Stratten had built up a 10,000-strong following (now 186,042 as of this writing). As he attests, “I had made better and stronger relationships in that time span than on all the other social networking sites combined. I had built a loyal following, booked speaking engagements, and gained consulting clients, without ever pitching a thing.”

What’s So Special About Twitter?

One of the main reasons Stratten believes in the power of Twitter is the lack of any barrier to engagement. Twitter doesn’t require permission or approval for you to follow and engage with anyone you like. So if want to use it effectively, take some advice from someone who’s learned to master it.

Scott Stratten’s Twitter Ninja Tricks
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• Tweet constantly: Tweets have a short shelf life, so you need to be present to become known.
• Tweet quality: People don’t share mediocre content. As Stratten put it, “They spread awesome.”
• Tweet retweetable content: Make it easier for others to retweet your message by writing less than 120 characters (of 140 max).
• Be real: Don’t just promote or talk about business all the time. Be authentic by being yourself.
• Show your face: It’s easier to connect with other people when you look like a human yourself. If you use a logo instead of a photo of your face, people won’t recognize you at networking events.

Perform your own “30-Day Twitter Challenge.” See if you become a true Twitter believer like Stratten!

Transaction Coordinator

Transaction Coordinator