Finnair Ads Use New “Swipeable Gallery” to Allure Tablet-toting Travelers
Google’s new swipeable tablet ad formats use special templates that make it easy for advertisers to easily deploy highly interactive videos and ad galleries across mobile (and other) platforms. Formats are aimed at helping companies better engage (and sell to) today’s skyrocketing number of tablet users, 65% of whom Google says spend at least one hour per day using the devices.
The Chongqing Connection
In its recent foray into swipeable tablet advertising, boutique Nordic airline, Finnair, sought to entice travelers with its new Chongqing, China route launch. Their challenge was promoting a virtually unknown destination, to highly particular customers, on a limited marketing budget. The upside for Finnair? Chongqing is actually a very desirable destination, and Finnair is the first to operate non-stop flights between that city and Europe.
Knowing its prospects well, Finnair’s first goal was to create a highly visual, educational and interactive user experience. It also sought to drive visitors to check fares and/or purchase tickets on the company website, and register for a special contest.
Solution & Results
Finnair chose Google’s swipeable gallery to tempt prospective passengers with a compelling range of browseable Chongqing imagery, including: modern cityscapes, ancient architecture and sculptures, sumptuous local cuisine and stunning nature photos. Results revealed that:
Finnair marketing manager, Emmi Teräs’s conclusion about advertising on tablets? “No other tool enables you to engage with targeted users with so much ‘wow’ factor…”
What You Can Take Away
Learn how to get a swipeable tablet campaign off the ground by reading Google’s complete Finnair case study.
Virtual Transaction Coordinator