What are the best real estate blog strategies for those investing? More importantly, do real estate professionals even need blogs or websites anymore? If they do, is the best blog theme still real estate, or something entirely different?
Blogging continues to be a hot topic. In fact, blog industry experts and some of those with the most popular blogging platforms on the planet have already predicted that this median is only just getting started. We haven’t even begun to realize its hidden potential. At the same time, there are many new real estate agents, investors and related business owners contemplating the best strategy for setting up a blog. However, more than a few are wondering why they aren’t seeing the magnificent results that they hoped for.
There is no question that many are suffering the consequences of their own mediocrity. As the U.S. real estate market heats up, there will be a lot more real estate agents getting licensed, more brokerages being launched, real estate teams being formed and investors setting up businesses. Subsequently, each of these new entities will require a means of standing out from the crowd that they were so eager to become a part of. With hundreds, if not thousands, of choices of online destinations for consumers to get their real estate education and tap into resources, there is a need to give them a reason to choose yours.
Some sensationalists have recently posed that real estate agents should be focusing more on apps and social, as to not get lost in the sea of choices made available to consumers. There may be some wisdom in this, but few will want to take the risk of going without a real estate website and especially a blog. Even before most consumers or other parties will even consider doing business with a Realtor or real estate investment firm, they are going to try and look up their website online.
Neglecting to even provide a website is a huge red flag. A simple website, whether it is one or five pages, is far better than nothing. Short and sweet, but attractive, might be better than expansive and ugly. In other words, it is important to provide consumers with some form of online presence.
A blog is far more valuable than a website. It is a living real estate lead generation machine, with a potential ROI from each blog post that could far exceed what most real estate players can fathom. Of course, this doesn’t mean that sticking to stale blogging practices is what is best for your business. You might need a core focused real estate blog that deviates from tradition. For those looking for an outside the box alternative, consider taking an alternate approach or launching a unique blog on a new angle.
Some ideas might include focusing more on providing neighborhood information. Inman News and other real estate platforms have been talking incessantly about neighborhood experts. So why not incorporate some real keyword rich, SEO juiced neighborhood blogs that cover everything someone could want to know about moving and living in the area?
Other ideas might include architecture, interior design and home improvement themes. Regardless of what you right about, make it original and relevant to your particular profession as possible. Looking at innovative blog strategies may be just what your company needs to gain traction and establish a loyal base of consumers.