If you’ve been paying attention, you’ve been hearing about various mobile trends in integrated marketing. And maybe you’ve entertained the idea of how a mobile app could help your business. If you haven’t figured out whether you can afford to build one, or how to go about it, this brief overview will give you a few places to start.
First determine how an app would benefit your customers. For example, the hair-cutting franchise Great Clips launched an app that allows customers to see estimated wait times in their area, and easily make an appointment without calling. Consequently, stylists also save time by not having to interrupt haircuts to answer the phone so often.
Below are a few sites that can easily and cost-effectively help you build your own mobile app. Most of these, plus others, can be found in the book “Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business” by Jeanne Hopkins and Jamie Turner.
This free service focuses on the tech novice who wants an app for a specific event, like a conference or wedding. It includes directions, news, updates, and photo-sharing features. Yapp is limited in its functionality, but requires little-to-no technical know-how.
Authors are turning books into apps. Bands are turning albums into apps. If you’ve got the content, the MyAppBuilder team will create an app for you for $29/month. No tech experience necessary. They’ll also upload it to the app store for you.
This web-based editor is designed to let you quickly create your own iPhone app. The basic tool is free. Advanced features are available for a $79/month fee. AppMakr works on the iOS, Android and Windows operating systems.
The Mippin platform lets you create apps for Android, iOS and Windows, and offers app designs for individuals, small businesses, media owners and products. Native apps can cost as much as $999/year.
A cloud-based mobile Content Management System (mCMS) that helps you create live-content apps with no programming and “zero total cost of ownership.” Apps can include monetization options, such as ads, coupons, and subscriptions. A three-month trial is free. Pricing then depends on app features.