Do you first consider your audience when preparing your marketing materials? Or are you writing for your CEO or marketing colleagues?
Integrated marketing campaigns require a strong strategy with consistent messaging, tone, and voice used throughout each leg of the campaign. Effective marketing needs content focused on driving sales. To do so, you need to write with your customer in mind, and write well. Here are eight writing tips that will help improve the quality of your sales materials and help increase your revenues:
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