Internet researcher, comScore, revealed that in May, more than 180 million U.S. Internet users (84.5% of the U.S. total) watched 36.6 billion online content videos. YouTube reported more than one trillion-with-a-T views—or about 140 views for every person on earth. Staggering stats, to be sure. But isn’t entertainment, not information, the goal of most online viewers?
Hang on to your paradigm shift. Because as Invodo.com reports, consumers in record numbers are using video to inform buying behaviors:
Video turns interest into engagement:
It’s said that people buy from those they know, like and trust. Web video marketing enables companies to accelerate know-like-trust by showing off products, services or expertise in engaging and emotional ways static print materials can’t.
Take “How To,” thought-leadership or educational videos. They not only help introduce and humanize your company, they can also position you as the industry expert—just as clips of happy customers touting your methods, system or results can confer instant credibility.
Web video marketing’s SEO benefits:
Citing Google’s ever-growing link-juice (love and authority) for video, search marketing guru Bruce Clay calls video “must-have content.” “Video’s biggest element (advantage) is that it’s high engagement. Any site that wants to rank highly must use video,” Clay says.
Why aren’t SMBs all in?
Despite these advantages and opportunities, many businesses remain on the sidelines, convinced that web video marketing is too complex, costly or time-consuming. The fact is that costs are down and quality is up.
So whether you outsource the task or do it yourself in-house, creating serviceable video content has never been easier or more affordable. Linking to videos from other materials is a great way to infuse energy and momentum into a new (or flagging) integrated marketing campaign.