Email marketing continues to be one of today’s most economical and cost-effective marketing tactics. The Direct Marketing Association (DMA) reports that the ROI on email marketing remains far above that of search or other marketing channels.
But before readers dive into any email message, they must deem it time-worthy, typically with a cursory (and highly critical) glance at the email subject line.
The subject line has one job and one job only: to get your email opened. If it fails, your cleverly crafted content is off to the glue factory. If it works, you’re in the run for the roses, perhaps on the fast track to higher open rates, more sales and increased retention.
Use these tips get out of the gate quickly and increase your odds of finishing strong:
Regardless of campaign size or complexity, email subject lines have the same job: to convince readers they need the information contained therein. Use the tips above (and others posted here) to make your emails the favorite to win customer attention, not the long shot.
TC On Point - Transaction Coordinator