Are you on Facebook?
Facebook is one of the most popular websites in the world with upwards of 900 million users. To reach that valuable customer base, many companies have set up a Facebook marketing presence, with branded Facebook pages that attract thousands of what are now considered “friends” who “like” their favorite brands’ pages on the social network.
If your customers are on Facebook, obviously you need to be there, too. But don’t make the mistake of using Facebook as your default website just because it’s popular and free.
Your Facebook page is not really yours
Facebook belongs to Mark Zuckerberg and the company’s shareholders. You don’t own the site or the list of contacts you compile through it.
Facebook also has that annoying habit of changing things around all the time, and not only the look, but even the rules that dictate how you can promote your business. Don’t let another company dictate how you do business.
Own your own piece of the ‘Net
You’re better off buying a domain (a website URL) and getting your own web hosting package to establish your primary online presence. That way, you have your own email address, and all of your online digital “content” (e.g. the text, images, videos and other works published on your site) belongs to you.
Using your website as your Internet marketing “hub”, you’re able build customer and prospect lists in the form of opt-in email subscribers. A subscriber to your company blog is far more valuable than a Facebook “like”.
To borrow another metaphor, if the gold is in your list, isn’t it much better to own it?