As the holidays approach, the temptation exists to ease up on marketing and put planning on hold—after all, the rationale goes, customers aren’t paying attention anyway.
Fact is, most companies would be better served to finish out strong, first by concluding and assessing 2017’s marketing efforts, then using insights gained to plan for the year ahead. These 10 marketing tips can help you get on the right track for 2018.
Conduct an Objective Critique
To accurately identify gaps and opportunities in your integrated marketing mix, sit down with your team and ask:
If you answered ‘yes’ to the last question, here are some ways to strengthen and round out programs in the coming year:
Integrated marketing is an ongoing endeavor, and these marketing tips only scratch the surface. Check back regularly for marketing tips you can you can use all year.