Are you DELIVERING the right message?
Research indicates that 85% of your customers likely live or work within a five-mile radius of your business. If strong signage is not a part of your overall marketing strategy, you’re probably not attracting as many customers as you could be.
Stop Here Please!
To convince customers to stop at your business instead of driving right on by, your sign must be designed with enough color contrast for the information to be seen or read from a distance. The first time someone reads your sign, he or she should immediately be able to understand the most important information—what you are selling. A brief, simple message, in conjunction with eye-catching visual features one would expect for your particular type of business, is essential.
Of course, the use of your logo, company colors, tagline, etc. on your sign should be consistent with your letterhead, business cards, print ads and more. Coordinated imagery and messaging build recall and recognition and help brand your business in the minds of your customers.
If you’re trying to enhance your brand message and expand its visibility, consider vehicle graphics. Remember the Oscar Mayer Wienermobile? It was first created in 1936 to promote Oscar Mayer’s products at grocery stores across the country. While you might not see very many hot dog-shaped cars on the road today, more and more companies are using vehicle graphics in much the same way to boost their branding efforts.
Vehicle graphics can be placed on a car, truck, van, bus, fleet, motorcycle or just about anything you can think of. From Mary Kay cosmetics pink Cadillacs to local merchants in white vans decorated with logos, photos and contact information, vehicle graphics attract a lot of attention. They also generate millions of impressions over time and garner even more exposure for a longer period of time, especially when the vehicle is driven or parked in a highly visible area.
Different types of businesses need to employ different marketing strategies to attract the right customers. Strong outdoor signage coupled with vehicle graphics will command the attention of your potential customers every time they pass your business—or your vehicle.