Better Search Marketing
Launching a search marketing campaign without first preparing your site is like inviting guests for dinner and serving them empty plates. Follow these three easy steps before information-hungry visitors come to your site:
Brand scan. Starting with the Home page, scrutinize your site closely, paying extra attention to the details. Is it obvious what you do—and for whom? Does your value proposition sing? Are branding elements, such as logo, fonts, color palette and page layout/template consistent throughout?
Mind your meta. A search engine’s main purpose is to return the most user-relevant results possible. One way engines determine relevance is by checking web page titles and description tags.
Collaborate and cogitate. The allure of search marketing is how quickly it can produce results. PPC and SEO aren’t magic bullets but rather two of many integrated tactics that combine to support your overall sales and marketing effort.
Visit this blog regularly for bite-sized tidbits of actionable search marketing advice.
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